Sebastian Assaf — Freelance Interactive Art Director

based in New York. 

I specialize in building digital products and brands from concept to launch. I am passionate about simplicity and functionality. I design with a focus on the user and attention to detail.

I have been designing for ten years, the last seven of which have been focused on the digital space. Prior to digital I worked in branding, editorial, and illustration.

 
 

Experience


Aug 2004 – Present 

Interactive Art Director / Visual Designer

Build digital products and brands from concept to launch. Work with top brands, startups and agencies to provide design thinking and execution. Work remotely and on location. Special interest in digital education, the quantified self, the sharing economy and the internet of things. 

Jul 2012 — Dec 2013

Apple, Cupertino

Senior Visual Designer – Designed product marketing pages for Apple.com, Apple Online Store and interactive in-store signage. Design lead for two internal digital products; presented final work to senior leadership. Collaborated closely with art directors, copywriters, content specialists, developers and user experience teams.

Oct 2011 — Jul 2012 

Fantasy Interactive, San Francisco

Visual Designer – Design lead creating new digital products, websites and apps for clients such as Google, Microsoft and Pulse. Oversaw branding and product design projects for Roundpoint and Pulse. Managed a small team of designers. Collaborated closely with senior leadership, UX, and developers. Corresponded directly with clients, and lead presentations to key stakeholders.

Sep 2010 — Oct 2011

R/GA, San Francisco

Senior Visual Designer – Conceived and designed digital campaigns, applications, and branded media products for an array of clients across sectors such as fashion, finance, technology, and retail. Played critical role in pitches for new business from idea conception to visual execution. Clients included: Nike, Google, Logitech, First Republic Bank, and HP.

Nov 2009 — Sep 2010

Organic Inc, San Francisco

Senior Visual Design Contractor – Collaborated with a team of designers, writers and developers to produce Bank of America’s myhome.bankofamerica.com. This included conceiving and designing the site, art directing animations, and overseeing development and QA.
 

 

Clients


 

Education


Sep 2002 — May 2005

Middlesex University, London

Visual Communication Design – Bachelor of Arts (BA) 

Sep 2001 — Jun 2002 

Central Saint Martins College of Art and Design, London

Foundation Studies – Art & Design Diploma (FdA)